About

The Blue PR is a public relations agency committed to strategic thinking, delivery, impact and assessment of the outcomes of communication plans devised to each client.
We always work to generate positive perceptions in the audience and the media.



How and WHY

Clients contact us because of their wish to change decisions, perceptions, image, attitudes and behaviour.

We are ready to identify and bring off this change, finding out what will trigger it and make it reach internal and external audiences, also using communication strategies and tools.

The changes we deliver to clients always aim at expanding their business and market share..

Team


Blue team is guided by:

  • Collaboration
    By developing collective ideas, the Blues deliver positive results to clientes by providing services with superior standards of excellence.
  • Curiosity
    The Blues always ask themselves: Why? Why? Why? They always seek futher learning and growth, and asking is as important as answering an issue.
  • Innovation 
    The Blues think, act and work creatively.
  • Integrity
    The Blues are honest, authentic and committed to their tasks; they excel in the quality of day-to-day work and the relationships they build.
  • Passion
    The Blues enjoy what they do and the company's ability to make a difference. Therefore, they show their passion in every project and activity.
  • Respect
    The Blues honour, accept and consider others. To respect the ones surrounding them and live with different points of view is an essential feature of the company.
  • OUR   TALENTS
    • Alencar Botari

      Art director and creative head, he has worked for major agencies, design studios and communication groups during his 19-year career. Graduated in design and advertising, today he takes care of the entire creation of the agency and its clients.
    • Aline Frade

      Graduated in Social Communication, with emphasis in journalism, from Universidade Nove de Julho in 2019. Has experience in internal communication and digital marketing.
    • Antonio Leria

      Graduated in journalism from the Universidade Metodista in 1991. He worked as a police reporter, city reporter, news director, assistant editor and sub-editor in the Diário de S.Paulo. He was editor of cities in the Diário do Grande ABC. Subdirector of cities in Jornal da Tarde. He also had tickets for Rede Globo and Folha Dirigida. He has been working in the press office since 2013. He has done media analysis work for CDN. He is a Press Advisor at Artesp, acting in the attention of press agencies, drafting of releases, agenda notifications, event follow-up, intermediation and orientation of Agency managers and directors in the press contract.
    • Carlos Alberto Silva

      He is a advertiser and has been working in the public relations area for over 30 years. He worked in the dissemination and organization of major national and international events. With extensive experience in crisis management, He was responsible for the communication of state secretariats such as Public Security, Metropolitan Transportation, Social Development and Logistics.
    • Eli dos Santos

      Graduated in journalism from Universidade Paulista - UNIP/SP, since 2012 works in the area of press office. In the public sector, she started as a communications intern at the Secretaria de Agricultura e Abastecimento do Estado de São Paulo, and later took on a commissioned position as a press officer. Performed a same function in the Communication Department of the Prefeitura Municipal de Itapevi. For Blue, she acts as a press officer for the Departamento de Estradas de Rodagem (DER), an agency linked to the Secretaria de Logística e Transportes.
    • Felipe Barreto

      Graduated in Social Communication - Journalism at the Universidade Nove de Julho in 2013. He started his career in 2012 at ARTESP (São Paulo State Transport Agency) as an intern. Today, he works at the ARTESP Communications Depa
    • Felipe Vaz

      He is a journalist, currently working as an intern at the ARTESP press office.
    • Kelly Borges

      With a MBA in Business Administration, Kelly has been in charge of Blue PR's management and finance since 2009. She has also attended specialist courses in Cash Flow and Financial Mathematics, Banking Reconciliation, Accounting Entries and a vocational programme in Human Resources. Her professional experience includes jobs at companies in transport, logistics and trade.
    • Márcio ABC

      Journalist graduated from the Universidade de Bauru (currently Unesp). From reporter to editorial director, he worked in print, television, radio, magazine, internet and communication consulting. At Blue, he coordinates service and content production.
    • Michely Laet

      Graduated as a journalist by Universidade Nove de Julho in 2016, she started her career at BluePR when she entered as a trainee in 2014. Today, she acts as a press officer for DER (Departamento de Estradas de Rodagem), an agency linked to the Secretária Estadual de Logística e Transportes do Estado.
    • Nelson Nunes

      Graduated in the 1979/1981 class of the Faculdade de Comunicação Social Cásper Líbero, Nelson Nunes built a solid career in Brazilian journalism working in the main print vehicles of São Paulo - especially in the DIÁRIO DE S.PAULO, where he worked for 23 years. There, he went through all writing posts until he was appointed Editor-in-Chief. After this experience, he worked as consultant in print media for newspapers in other cities, among them O POPULAR (from Goiânia) and JORNAL DO TOCANTINS (from Palmas). His resume also includes passages by Folha da Tarde, Jornal da Tarde, Gazeta Esportiva, SBT, Jovem Pan and magazine Propaganda e Marketing. With extensive experience in international coverage, he accompanied on the spot four World Cups in several countries. He won several journalism prizes, including the Esso Prize in 1985. He was also nominated for the same prize in the category of graphic creation in 2010. In the same year he was awarded by the Society for News Design (SND) in the page design category . In 2009, he completed the postgraduate course in journalism management at Fundação Armando Álvares Penteado (FAAP). Married, the father of two children, 57, has been at Blue PR since January 2017, acting in coordination with Artesp's press office.
    • Paulo Silva

      He attended a year of journalism at Universidade São Judas. Currently attending Radio, TV and Internet at Universidade Anhembi Morumbi, he currently works as trainee in the press office of Dersa - Desenvolvimento Rodoviário S/A.
    • Peterson Gobetti

      Graduated in Social Communication - Journalism from the Universidade Católica de Santos, he has been working in the market since 2002, when he began his career in the press office of the Customs Office of the Port of Santos. He also worked in the communication area of Ana Costa Hospital. In radio and television he was producer, reporter, editor and presenter, passing TVB, affiliated with SBT and TV Record Litoral, in Baixada Santista. In Campinas, he worked for TV Band and Radio Band News FM. He is currently a press officer for DERSA - Desenvolvimento Rodoviário S / A, an agency linked to the Secretaria de Logística e Transportes do Estado de São Paulo.
    • Rafaela Pires

      Journalist with specialism in political advertising. She has been working with press relations for the public sector for nine years. As a member of Blue PR staff, Rafaela provides services to the Regulatory Agency of Transport of the State of São Paulo, and is currently pursuing a postgraduate diploma in Urban Economy and Public Management. As regards the private sector, Rafaela has had experience in press relations in the fields of health, gastronomy, fashion and interior decoration, and, as a reporter, also published articles on culture.
    • Samara Carvalho

      Bachelor in Communications at Universidade 9 de Julho University. She began his career at Infraero, from 2007 to 2009, passed by Editora Domínio and Mass Media as a communication assistant.
    • Silvana Martinucci

      Journalist specialized in Government Press Office, with extensive experience in crisis management, with passage through several secretarias of the State of São Paulo. She has experience in daily journalism, as a radio producer and reporter. Graduated in Social Communication, with a degree in Journalism, by PUC / SP, in 1992, she has a postgraduate degree in Communication and Marketing from Faculdade Cásper Líbero. During 11 years in the Communication Department, she dealt with the dialogue with the State Secretarias and their related organs, aiming at the elaboration and alignment of strategies for dissemination and for crisis situations. She had experience in the elaboration of speeches and articles when she was in the Casa Civil. In the Metrô, she was responsible for the management of a team of 12 people, in addition to the routine activities of press and internal communication of the company. At the Metropolitan Transport Secretariat, she coordinated the press activities involving the pulp companies (CPTM, EMTU and Metrô). She began her career at Jovem Pan Radio, acting as a producer and reporter. Currently composing the Artesp press team.
    • Solange Guarino

      She graduated in Journalism in 1984, when she started her career as reporter/editor at Bloch Publishers, writing for Manchete and Mulher de Hoje magazines. She worked for 16 years in the editorial department of magazines and newspapers. Likewise, she has been working as a press relations officer since 2002, in the fields of education, imports of alcoholic beverage (Veuve Clicquot, Absolut) and the luxury market (Louis Vuitton). In the public sector, she is currently the Client Services Manager for the accounts of Departamento Aeroviário do Estado de São Paulo (DAESP - Aviation), Departamento Hidroviário (DH - Water Transport) e the Docks of the City of São Sebastião, state bodies bound to the Secretariat of Logistics and Transport.
    • Thais Souza Nicolau

      Graduated in journalism from Universidade Presbiteriana Mackenzie in 2009, she began her career in 2008 at Target Estratégia em Comunicação as a trainee. In the private sector, she has experience in attending health, gastronomy, beauty, architecture and fashion accounts. In the public sector, she is a current press advisor of the Artesp (Transport Regulatory Agency of the State of São Paulo).
    • Victor Severino

      He is attending the 7th semester of Journalism at FIAM FAAM. Spent two years in the Press Office of the São Paulo Metrô and is currently
    The Blue Public Relations is a communications agency that works to achieve positive perceptions in the media and make the brand of their customers reference.

    Services

    For more than 6 years in the market, the agency is staffed by professionals with over 20 years of experience in the communication and the agency completes five years in December.

    Why Us

    Experience with projects in different cities, leading to knowledge about local markets in cities like Recife, Recife, Rio de Janeiro, Bahia etc.
    Enduring bonds with NGOs, building expertise in communication actions for social projects in urban regeneration and cities management, sustainability, politics and education.
    Knowledge about the modus operandi of the communication divisions of governamental departments, acquired by delivering services to the State of São Paulo Secretariat of Transport and Logistics, CASA Foundation (for underage offenders), British Council (the UK's governamental body for promotion of education and culture) and other institutions.
    Experience in organisation and media coverage of international events like the launch of new medicines in the international market, press familiarization tours/trips, fashion shows and other cultural, business and entertainment and activities.

    Customer-oriented approach: we always assign a team of 4 members of staff (3 professionals and 1 intern) to be fully dedicated to each client. Thus, we never miss an opportunity for good media exposure for clients and quickly provide feedback on outcomes, reports and other requests.
    Experience with clients in prominent sectors in the national economy: pharmaceutical industry (Brazil is one of the pharmerging countries, those rated as the most promising in the sector, according to Intercontinental Medical Statistics, IMSHealth), construction, infrastructure and logistics (core to the Olympics and the World Cup), beauty products (Brazil ranks 2nd in sales of cosmetics, toiletries and perfumery), corporate real estate market and social and environmental corporate responsibilty.
    International business development: Blue PR has set up international partnerships to give way to the expansion of communication actions of its clients quickly and worldwide.

    References

    Blue Global

    Blue PR was born with great interest in developing international business and following global issues.
    The 2 Toques hits the market to act in the field of sports. With elaborate strategies, the company, a division of Blue PR, comes to take care of the communication athletes, clubs and entities involved in one of the greatest national passion: sports.

    www.2toques.esp.br

    Contact


     

    blue public relations

    +55 (11) 2894 2086
    Avenida Moema, 728 - 2º andar - cj26
    Moema - São Paulo - SP - Brasil - 04077 023



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